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The web site had the following in the site, "Get paid ON your invoices now! Sell your future dated invoices and get paid immediately." We noticed that the web page stated " Through our supply chain finance platform." It also said " If you supply to one of our select list of Buyers. InvoiceBazaar is an attempt at providing easy finance for. Smaller entities SMEs supplying to larger corporations. Is this the same as. However, the supply chain solution offered through InvoiceBazaar is a true purchase of a receivable where the supplier can have the receivable taken off the balance sheet." The header had Supply chain finance as the highest ranking optimized keyword. This keyword is followed by Fintech platform, Invoice Discounting, and SME Finance which isn't as urgent as Supply chain finance. The other words invoicebazaar.com uses is Supplier Finance. Invoice Finance is included and could not be understood by web engines.